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A green strategy


Eco-friendly products

It is important for Flying Tiger Copenhagen, to be able to offer eco-friendly products in our stores. We classify eco-friendly products as:
  • 100% FSC-certified
  • Made from recycled material (min. 80%)
  • Made from renewable material (min. 95%)
  • Made from easily recyclable materials (glass, aluminum, steel or iron products with content >= 95%)
We see the number of these products rising, and are in the process of setting an ambitious target for the percentage of this type of product in our stores.


In-depth knowledge
We know a lot about each of our products. Take this relatively simple stainless-steel bottle as an example. Before hitting the shelves in one of our stores, we have considered the following:

  • As a lightweight, durable product, which can travel with the consumer and replace the use of single use water bottles, this bottle enables the customer to lead an eco-friendlier life. The price point (DKK 60 vs DKK 200 at other retailers) also makes it an accessible and affordable choice for most people.
  • When the bottle, after a hopefully long lifetime, is ready to be discarded – the materials are highly recyclable; the silicone ring can be removed and recycled separately and the stainless-steel body plus stainless steel/bamboo lid can be remelted/burned away into metals. To ensure safety and compliance, the item has been tested for chemical contents, functionality, durability, leakage, quality of materials and food contact safety.

    Sustainable products

    Our products are the very core of our business. We want to offer our customers useful, fun and inspiring products at affordable prices. We want our products to be safe and therefore take significant measures to ensure that all items have been produced under humane and responsible conditions in respect of international social, environmental and ethical standards.

    As a globally operating retailer, we have a responsibility for our impact on the planet throughout the value chain. Our Environmental policy expresses our commitment to protect the environment and the climate by minimising our impact. A significant part of our impact derives from production in our supply chain. Consequently, our Supplier Code of Conduct further specifies our requirements for the environmental awareness and conduct of our suppliers.

    Apart from seeking to minimise impact in the supply chain, we focus our resources where Flying Tiger Copenhagen, as a retailer, has the highest impact. This includes choosing more eco-friendly materials for our products, using less plastic throughout our value chain, sourcing sustainable forestry products, minimising packaging, reducing energy consumption in stores and offices and minimising food- and other product waste via donations.


    Sustainable stores

    We want our stores to be eco-friendly. This includes:

    Cabinets and boxes: Made in pallets sizes for optimal transportation. Made from wood from sustainable forestry (FSC). Painted with water-based paints. Cabinets, boxes and fixtures: made from 100% recyclable wood and metals (steel and aluminum).

    Lights: 100% LED lights – low on emission and heat, which also means using less aircondition.

    Shopping bags: made from primarily recycled plastic.

    Shopping baskets: made from 100% recyclable plastic.